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Front and foremost is Martin Freeman who is set to play the lead role of Bilbo Baggins. Also flying the British flas was James Nesbit who will play Bofur.
Peter Jackson was missing from the Press Conference as he's recovering from a recent operation, also the reason why filming has been delayed. Also not in the shot is Ian McKellen, Andy Serkis and Elijah Wood who all reprise roles from the Lord of the Rings movies.
Check out Stuff.co.nz for a 3 minute clip of the Hobbit get together.
This is the start of the gold rush for pics, stay tuned to the hype mill as I suspect there will be a lot more to come.
The Expo is also a platform for new hardware, and although 2 of the big players, Microsoft and Sony, only had hardware to show off in the form of additions to existing hardware or revamped current hardware, industry leader Nintendo had a small ace up it's sleeve.
Nintendo by far has and does rule the hand held market and this year they are releasing a sequel to their best selling Nintendo DS handheld gaming console. The new twist on the console it that it has a 3 inch 3D top screen as well as the small bottom touch screen, and adding another twist the 3D screen does not require glasses.
All's well so far, all game news so far, what makes this even more interesting is that Nintendo has signed a deal with the likes of Warner Bros. and Disney to release movies in 3D on the device, not that raises the game even more.
On display in LA at the expo in form of a demonstration of this is Dreamworks How to Train Your Dragon, a recent 3D animated film, and although the 3D effect takes a little getting used to it works, but only for depth, which as James Cameron, director of Avatar, says is a large part of 3D, it's not all about things flying out of the screen at you.
This is exciting news, one which I expect will be used mainly by kinds, hence the studios involved and the kinds of films they are releasing. If proved successful this could pave the way for greater things, another example of the games industry leading the way of the films industry.