Grossing $60 million on its second weekend of release Warner Bros. have a true hit on their hands with IT, for a horror film, as it has been marketed, a 50% drop is fantastic.
This weekend gross takes the films total gross in the US to $218 million after 2 weekend of release, this should be enough to see the film go well over $300 million at the box office.
After much hype the Jennifer Lawrence starring Mother! could not beat American Assassin as the top new film, the former enters the chart at number 2 with $14.8 million.
Maybe this is a lesson for over hyped film as Assassin didn�t get nearly as much marketing dollars and yes outgrossed it 2 to 1 on their debuts.
Mother! did come in at number 3 with $7.5 million, although to put things into perspective IT at number 1 made more that the rest of the box office put together.
Once again Spider-Man Homecoming does the double whammy of longest running film with 11 weeks on the chart and highest total grossing movie with $330 million in US grosses to date.
