In a bid to promote its new streaming platform Paramount+ the studio today has announced that selected movies will be put exclusively on the platform between 30 and 45 days after release.

The new streaming platform is the latest home video on demand service to be launched alongside the likes of Disney+ from Disney which includes the likes of Pixar, Star Wars and marvel Cinematic Universe and HBO Max which is owned by Warner Bros.

During the last 12 months Disney and Warner Bros. have used their platforms to launch their titles that have had long delays, like Disney's Mulan, although often they have also given them a theatrical release in cities and countries where they are open, HBO Max has done it at no extra charge, Disney have charged a premium on top of the monthly fee.

During a press conference today (February 24th 2021) ViacomCBS chief Bob Bakish, who own Paramount and Universal studios laid out the plans for the new service which will take over from CBS All Access and their other streaming platforms.

The upcoming Mission:Impossible 7 and A Quiet Place Part II, both of which have suffered delayed releases because of the pandemic, are two title the CEO named which will be on the platform 45 days after an exclusive theatrical window.

Universal were the company last year that upset the cinema chains in the US when they announced they would shorted the exclusive window from 90 days to 30 days, and in a controversial move they put Trolls World Tour directly to video on demand (VOD).

Cinemas in the UK are going to open on or around May 17th and in the US cinemas are opening in different states as and when they can, the industry needs a hit movie in order to get people back into cinemas.

In China last weekend the movie Detective Cinamtown 3 was released which took over $300 Million on its opening weekend and to date has taken over $600 Million, challenging Avengers: Engame as the top grossing movie of all time.

China seems to cherish its industry and is doing all it can to make it thrive, so why is the same not happening in Europe and America?

This weekend the latest Bond film, Skyfall, achieved the biggest mission of Bond's 50-year movie history when it became the biggest grossing film ever in the UK.

The 4-year gap since the last film, Quantum of Solace, looks to have made people more hungry for Bond than ever. Couple that with a great story, a title song from cart-topper Adele, Oscar-winning director Sam Mendes, not forgetting Daniel Craig, who gives one of the best performances ever as Bond, and you have a winning combination.

Released in the UK on 25th October it has taken Skyfall 5 weeks to become the top film. The previous top film, Avatar, took the crown from Titanic (which had held the honour for 10 years since 2008). Its release in 3D meant it had the advantage of the extra charge for 3D glasses. Bond takes the title with no such surcharge.

With average cinema ticket prices in the UK being around the £5.40 mark this amounts to about 17.4 million people seeing the film so far. Skyfall is currently topping the UK box office (as of 30th November 2012) and has plenty of momentum left. So much so that it could be the first film in the UK to gross £100 million in box office receipts. We should know by Christmas.

Worldwide, Skyfall is also doing well for itself. It has grossed $868,585,083 globally and is currently the 28th highest grossing film ever. The Americans' love for Bond film has undoubtedly contributed, with the 50th anniversary film taking $245,585,083 in the US alone.

You go away for a couple of weeks and something incredible happens, in last weeks World Box Office Weekend Report 2 films entered the $1 billion club, Harry Potter and the Deathly Hallows Part 2 and Transformers: The Dark of the Moon which now brings the total number of film which have grossed over a billion dollars to 10.

The incredible thing about this is that Deathly Hallows Part 2 is the first of the Harry Potter franchise to manage this, the 3D tax clearly helping to bring it over the magic figure, previous to this the closest was the first film so it's taken the entire series to beat the first films gross.

So far this year 3 films have taken over a billion, one more than last year and the most is a single calendar year, it may be no surprise then that all 3 of these films are presented in 3D and thus have the extra charge, although Pirates of The Caribbean reportedly has had a higher box office return in 2D.

He was the first writer/director to get a film past the $1 Billion world gross mark with a single film and this week James Cameron becomes the first writer/director to pass the $2 Billion dollar mark in world box office takings, with a single film.

James Cameron must be having a good year, his return to film making after a 12 year break has beaten his own box office landmark film Titanic, all in the same week that 12 years after he won his first Oscar, he's nominated for another, although he has tougher competition this time (his ex-wife!).

In 1998 he set the box office alight and Titanic took $1.8 Billion in box office grosses, passing a milestone figure that took another 5 years before a film would pass it again, and this week another milestone is set as Avatars gross reaches $2 Billion, but unlike Titanic in 1998 Avatar still has some mileage left in it.

With the rate of tickets being sold the possibility of Avatar reaching $2.5 Billion is not out of the question, $3 Billion could be a stretch thought.

To look at this correctly though we need to take into consideration inflation, cinema tickets cost nearly half the price in 1998 as they do in 2010, which means that per head watching Titanic on the big screen it's probably still ahead of Avatar, but the gap is certainly closing fast.

Titanic of course isn't by a long shot the biggest film by the number of tickets sold, that honor goes to Gone With the Wind, which may never be beaten. Another thing to remember, boosting Avatar's box office takings is the appalling extra charge for the glasses if you choose to see the film in 3D. So until Cameron's next film Avatar will probably sit pretty as the only film to gross anywhere near $3 Billion pound?