The days of local video shops where you would rent out a video/DVD after browsing the shelves for hours, and had a good chance of socialising is well and truly over, today if you want to rent a film it is usually via Netflix, Love films or your XBox 360/PS3.
Films for rental are usually cinema blockbusters or films which don't get a cinematic release do they go straight to DVD. This is now changing, in a move not dissimilar to the recent House of Cards series being available on Netflix first an independent British film called Pulp is going to debut on the XBox 360.
In recent years there has been a decline in smaller independent films getting decent distribution, and with these films not having shelf space and relying on digital content distribution this seems like a good idea. The music industry has been working on a similar model now for a while.
This could mean a surge in people making movies themselves with the possibility of people seeing their movies, which could in turn lead to a healthier film industry, win win all round really.